Congratulations to our member company Stabicraft Marine on this great achievement!
Power trailerboat manufacturer Stabicraft Marine’s vessels are churning up waters all around the world.
The company turns out close to 600 boats from its Invercargill factory each year, where it employs over 70 staff.
Its boats are sold in more than seven countries through its international team of dealers in New Zealand, Australia, the United States, New Caledonia, Tahiti and Zambia.
Founder and chief executive Paul Adams, with his former business partner Bruce Dickens, built their first commercial workboat out of a backstreet workshop in Invercargill in 1987 – a rigid hulled aluminium chambered dinghy called the Ally Duck.
Since then, Stabicraft has continued to pioneer powerboat design, and two years ago made waves when it launched the Stabicraft 1600 Fisher Carbon, a world-first fusion of carbon fibre and aluminium on a high volume trailerable powerboat.
“To say the 1600 Fisher Carbon has been a design led success would be an understatement, given it exceeded all forecast sales in the first year and received multiple design and innovation awards such as the prestigious Red Dot Global design award” says Mr Adams.
He says the process of creating the 1600 Fisher Carbon series fusion power trailerboat was immensely satisfying, with a sound design process through to concept, prototyping and full scale ergonomic mock-ups.
“Using a carbon fibre composite material for the cabin allowed Stabicraft the freedom to create a style differentiated in the marketplace, not easily achieved with aluminium.”
Stabicraft has sold more than 72 of its 1600 Fisher Carbon boats to customers in four countries since launching the boat two years ago.
Stabicraft Marine is one of 700 companies NZTE focuses on extensively to help grow internationally, bigger, better and faster.
From the Judges:
Stabicraft Marine recognise that the design of their product is an important differentiator. They have stayed true to their principles while evolving their products over a period of time, and showed a commitment to incorporating customer feedback into their design process.
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