Friday 26 June marked the official launch of a new destination initiative – South Pacific Superyachting.
South Pacific Superyachting sees Tahiti, Fiji, New Zealand and Australia promote the region as one cohesive destination for visiting yachts
Formed by NZ Marine, Fiji – Port Denarau Marina, Tahiti Tourisme and Superyacht Australia, South Pacific Superyachting’s goal is to encourage more yachts to the South Pacific. The initiative was launched at the annual Superyacht Australia Tahiti Rendezvous event, held at Marina Taina on the 26th June 2015.
“Working as a cohesive unit to encourage yachts to and through the South Pacific is a step that will produce real benefits for superyacht marine and tourism industries within the region,” says Nigel Skeggs, of Fiji’s Port Denarau Marina.
“With well established routes and clear communication on how to best make the most of the region, yachts will circulate more, stay longer and – crucially – entertain more guests during their time in the region.”
“Joining forces to market the region as one cruising destination was the logical step forward for the South Pacific nations,” says Peter Busfield, CEO of NZ Marine who along with Tourism NZ has developed the South Pacific Superyachting logo and brand story for this project.
“The region has everything a yacht requires from cruising grounds, on land entertainment and world class boatbuilding and refit facilities.”
“Destinations within the region have all worked hard to promote their own cruising grounds, and as a by-product of that promotion, we promote the greater region. The four countries offer sheltered coves, diverse tourism experiences, first class superyacht marinas and of course thousands of unpopulated islands and pristine beaches for yacht owners, family and friends to explore and enjoy,” says Maryanne Edwards, CEO of Superyacht Australia.
The governments of the four major Pacific countries now have user-friendly rules that allow yachts to stay longer in each country, and passage from one country to the other is as simple as possible. The South Pacific also offers something of tangible value to charter yachts – an exciting, relatively untouched and very desirable location to add to their marketing mix and that’s something South Pacific Superyachting will be helping them achieve.
“The plan for marine industries of Australia, Fiji, New Zealand and the islands of Tahiti to collaborate in promoting the South Pacific as a destination for visiting superyachts is a great idea, in addition to each country’s own promotion to attract high net worth visitors from around the world,” says Tahiti Tourisme chief executive officer Paul Sloan.
The goal of the group is to double both the number of superyachts that currently visit the South Pacific annually, and the amount of days they spend in the region by 2018. Key to that aim is ensuring that the region holds strong appeal for both private and charter yachts, and the parties involved are active in streamlining charter yacht entry laws between countries.
Crew from yachts cruising the region gather in Marina Taina together with yacht agents and marine company representatives to hear the announcement.
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